Off&On | Build a Personal Brand That Actually Makes Money

Sound Familiar?

You know you need a personal brand but you don't know where to start
You're posting consistently but nobody's buying, DMing, or booking calls
You're copying what works for other creators but it's not working for you
You've bought courses, hired VAs, tried posting — nothing stuck
You're scared of camera, think you're "not interesting enough," or feel like it's too late
Your content gets likes but your bank account doesn't reflect it

The Real Problem

It's not your content. It's not the algorithm. It's not that you started too late. The problem is you don't have a foundation. You don't know who you are as a brand, who you're speaking to, or why anyone should trust you over the thousands of other creators saying the same things. Without identity, everything downstream breaks: your storytelling, your strategy, your consistency, your confidence. You end up copying gurus, posting random videos, and hoping something sticks. It never does.

What If Instead...

You knew exactly who you are, what to post, and why — before you ever press record
Every video had a purpose: connect, nurture, or convert
Strangers in your DMs sending paragraphs about how your content changed their perspective
15-20 calls booked per month from people who already trust you
£5-20k/month purely from organic content — no ads, no cold outreach
A brand so uniquely YOU that nobody can copy it, compare to it, or compete with it

Real Results

From business owners who committed to the process

Lewis Slennett

Tax Advisory · @lewisslennett

£12K → £64K/month

Same offer. Same service. Same prices. Lewis went from £12K to £64K per month just by changing how he showed up. Multiple £6K closes straight in the DMs without ANY calls.

Sune Csonka

Women's Boxing Gym · @belasboxing

0 organic clients → 19 in our first month

Sune had zero organic clients the month before we worked together. In our first month, he signed 19 new members and generated £11.4K by repackaging his content. No ads. No agency. Just him.

Joey Samiir

Creator Services · @joeysamiir

NO business → £8K in 47 days

Joey had nothing. No personal brand, no pipeline, no leads. By focusing on trust-building content instead of vanity metrics, he hit £8K in 47 days and landed TWO revenue share model clients.

What You Get Inside Off&On

Everything you need to build a one-of-one brand that drives sales

Identity Foundation

Lock in who you are, what you stand for, and what makes you different. This is what makes everything downstream work — storytelling, strategy, consistency, confidence. All of it flows from identity.

Full Funnel Strategy

Learn the ABS Framework: Connect (build emotional connection), Nurture (teach with vulnerability), Convert (proof and authority). Every video has a job. Every post moves the needle.

Weekly Live Calls

Two calls per week: one hot seat coaching (real feedback on your content and strategy) and one teaching call (new frameworks, structures, and skills). Recorded so you never miss anything.

Storytelling & Script Frameworks

13+ storytelling structures, 30+ hook formulas, the MINO framework, and fill-in-the-blank script templates. Never wonder what to post again.

Community & Accountability

Private Discord with daily accountability, script reviews, wins channel, and peer support. You're not doing this alone. Plus async voice note feedback from Alex on your scripts and content.

Personalized 90-Day Roadmap

Based on your onboarding call, you get a customized transformation path: exactly what to focus on each month, specific milestones, and what success looks like at 30, 60, and 90 days.

SOPs, Templates & Checklists

ICP worksheet, content calendar template, story mining questions, hook banks, script frameworks — everything in fill-in-the-blank format so you can take action from day one.

72-Hour Rapid Start

Day 1: Identity worksheet done. Day 2: Record your first video. Day 3: Post it. No "consuming content for 2 weeks before starting." You're in motion from the moment you join.

Available Upgrade

The ABS Brand & Business Bot

The same AI system I use for my DFY clients who pay £3,000/month. It does the heavy lifting so you just guide the creative. Think of it as a content agency, VA, and automation specialist rolled into one — for a fraction of the cost.

Weekly content briefs with 10-12 concept options tailored to your brand
100+ hooks generated per week in your unique voice
Strategic ratings on every concept (funnel position, pillar, ICP match)
Top 6 concepts recommended so you just pick and write
Story and proof matching from your personal story bank
Pillar compliance checking to keep you on-brand
Business automation: forms, sheets, CRM, lead tracking
Results dashboard tracking calls, DMs, revenue over time

Every Off&On member gets a free 3-week trial. See what it can do before you decide.

This Is For You If

You're a business owner making £3-15K/month in coaching, consulting, or services
You know personal branding is the lever but you haven't cracked it yet
You're willing to get uncomfortable, share your real story, and put in the reps
You want organic sales — DMs, booked calls, trust-based closes — not paid ads and cold outreach
You're ready to invest in yourself and commit to the process for 3-6 months

This Is NOT For You If

You want to "fake it till you make it" — we build real brands, not facades
You just want tactics without doing the identity work
You think more followers = more money (it doesn't)
You're not willing to be vulnerable or show the real you
You want results in a month without putting in the work

Who's Behind This

I'm Alex. I help business owners build personal brands that actually make money. Not through growth hacks or algorithm tricks — through human connection, storytelling, and trust.

I've helped clients go from £12K to £64K/month, from zero organic clients to 19 in a month, from no business to £8K in 47 days. Same method every time: lock in who you are, build trust through content, and let the sales come to you.

I'm not the guru who's "made it." I'm a fellow player, still building, still figuring shit out in real time. The difference is I've found what works and I'm obsessed with helping other people find it too.

Head of content and organic marketing for a high-ticket sales community. 5+ years in personal branding and content strategy. Currently building from Cape Town, soon to be Bali.

Investment

Upfront payments. Financing available.

3 Months

£1,500

One-time payment

All modules & resources
2x weekly live calls
Private Discord community
Personalized 90-day roadmap
Async script reviews
3-week bot trial included

Or split into 3 payments

6 Months — Best Value

£2,400

One-time payment · Save £600

Everything in 3 months
Extended 180-day roadmap
Priority hot seat access
Deeper strategy reviews
Full transformation timeline
3-week bot trial included

Or split into 6 payments

Both tiers include the full Off&On experience. 6 months gives you the runway to see real transformation.
Bot upgrade available after your free trial: £4,800/6mo or £8,000/year.

Questions

Off&On launches March 22, 2026. Once you join the waitlist, you'll get early access details and first dibs on spots before we open to the public.

Plan for 5-7 hours per week: 2 hours for live calls, 1-2 hours for creating content, and the rest for implementing what you learn. The templates and frameworks save you massive time on the content side. This isn't a "watch and learn" course — you're building and posting from day one.

Yes. Most of my clients started camera shy. The identity work we do in the first two weeks makes it dramatically easier because you stop trying to "perform" and start just being yourself. You don't need to be polished. You need to be real. We focus on documentation over performance.

No. The frameworks work across all platforms. We focus heavily on short-form video (Instagram Reels, TikTok, YouTube Shorts) because that's where trust-building content thrives. But we're also building out YouTube long-form, story sequences, and ManyChat automation. The principles are universal — the platform is just the vehicle.

That depends entirely on your commitment. Clients who go all in — posting consistently, doing the identity work, showing up to calls, being vulnerable — see results within weeks. Joey hit £8K in 47 days. Lewis went from £12K to £64K/month. Sune signed 19 clients in our first month together. These aren't outliers. They're people who committed to the process. If you're willing to do the work, the framework works.

It's the AI system I built to run my own business. It generates content briefs, writes hooks in your voice, does market research, tracks your results, and automates your business backend. Every Off&On member gets a free 3-week trial. Most people upgrade because by week 3, the bot is already part of their workflow and they don't want to go back to doing everything manually. It's available as an add-on for £4,800/6 months or £8,000/year.

Yes. We offer split payment options for both tiers. Details will be shared when enrollment opens. The investment should feel like a commitment, not a burden.

If you have a business, an offer, and clients (even just a few), this can work. The £3-15K range is our sweet spot, but what matters more is that you have something to sell and you're willing to build the brand to sell it. If you're pre-revenue with no offer, you'd benefit more from nailing your offer first before investing in brand-building.

"Personal branding is just human connection on a digital scale. The brands that win aren't the loudest. They're the most trusted."

— Alex Ben Shaw

Build a Personal Brand That Actually Makes Money